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Social media influence: The power of social media- growing with social media

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  Social media influence  Nowadays social media influence has become one of the strongest influence in the world as a lot people around the world have access to it. This blog entails more about the influence that social media has to people, opportunities and challenges of social media influence in PR, example and the impact of the social media influence. Social media influence is a marketing term, which tells more about an individual’s ability to affect other people’s thinking in a social online community and the more influence one has, the more appeal that individual has to companies or other individuals who to promote an idea/sell a product (Techtarget.com,n.d.).  Measuring social media influence  Social media influence can be measured in many ways such as knowing the size of ones social network. As said by techtarget.com a more thorough analysis is needed in order to know how a person connects with other people socially in the internet. Opportunities are found in ...
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Influencer Marketing: A very powerful way of reaching your target audience

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  INFLUENCER MARKETING  As stated by Varangouli (2023), “Influencer marketing “ is a big deal. It is the collaboration between businesses and individuals who have large and engaged following, meaning that you must really have a huge following and some content so that organisations can consider doing business with you. Having a huge following doesn’t mean you have to known around the world, but where you stay or located. We should not forget that organisations are looking for a wider audience. Opportunities for PR in influencer marketing  Influencers have now been clued to numerous sectors of the industry and possess a wealth of knowledge to bring new ideas to fuel your PR and marketing content. When  an influencer get clued to other sectors within the industry they get exposed to opportunities because that’s where they get to showcase and contribute their knowledge to the organisation, such as making blogs and getting to know what’s exactly happening within the organ...
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