Influencer Marketing: A very powerful way of reaching your target audience

 

INFLUENCER MARKETING 

As stated by Varangouli (2023), “Influencer marketing “ is a big deal. It is the collaboration between businesses and individuals who have large and engaged following, meaning that you must really have a huge following and some content so that organisations can consider doing business with you. Having a huge following doesn’t mean you have to known around the world, but where you stay or located. We should not forget that organisations are looking for a wider audience.

Opportunities for PR in influencer marketing 

Influencers have now been clued to numerous sectors of the industry and possess a wealth of knowledge to bring new ideas to fuel your PR and marketing content. When  an influencer get clued to other sectors within the industry they get exposed to opportunities because that’s where they get to showcase and contribute their knowledge to the organisation, such as making blogs and getting to know what’s exactly happening within the organisation. This can result in the company performing well and another opportunity would be co-authoring ebooks with organisations.

Presley.com argues that influencer marketing work hand in hand with PR as influencers are now the new celebrities meaning that we no longer need well-known superstars, because you can get a person on social media with a huge following and get to business with them, your PR team will get to work with the influencer on content creation, help improve and achieve the goals of the company and also help to get a bigger target audience.

Challenges facing influencer marketing in PR

There are 4 mainly common challenges facing influencer marketing in PR, namely known as :fake influencers- where influencer have a fake number of followers which can deceive brands and also resulting into ineffective partnerships which undermines the value of influencer campaigns; Reputation management- when companies work with influencers they get vulnerable to the actions and behaviours of those influencers, and some issues can tarnish an organisation’s image and reputation; Aligning brand values with influencers- making that personal views of influencers align very well with those of an organisation because it can lead to loss of trust with the organisation; the last one is over saturation of influencer content- as many companies use influencer marketing, social media feeds become full of sponsored content leading to reduced engagement.

All in all this type of marketing is very effective because of the time that we live in now, as most people are having access to social media whether they’re young or old.