Social media influence: The power of social media- growing with social media

 Social media influence 

Nowadays social media influence has become one of the strongest influence in the world as a lot people around the world have access to it. This blog entails more about the influence that social media has to people, opportunities and challenges of social media influence in PR, example and the impact of the social media influence.

Social media influence is a marketing term, which tells more about an individual’s ability to affect other people’s thinking in a social online community and the more influence one has, the more appeal that individual has to companies or other individuals who to promote an idea/sell a product (Techtarget.com,n.d.). 

Measuring social media influence 

Social media influence can be measured in many ways such as knowing the size of ones social network. As said by techtarget.com a more thorough analysis is needed in order to know how a person connects with other people socially in the internet. Opportunities are found in this stage of measurement as an organisation PR team can be able to see how many people are really engaging with their services and products. 

We also have social media influencers, whom are known as users who have established credibility in a certain industry with a lot of followers. As much as we have influencers, they’re categorised differently. This is where challenges arise because some influencers may be faking they’re following and pretend to be people they’re not which makes it hard for the PR team to work with them.

Social media is very influential currently because now we are able to see what’s happening all over the world and how other people are living through social media, this social media has created a lot of jobs for people in our country even though they face challenges that come from the influence of social media.